The phrase is most
commonly associated with the mid-1990s British singing group the
Spice Girls. The group used the phrase as a slogan in interviews
and on merchandise. Geri Halliwell (also known as "Ginger
Spice") helped spread the phrase through her music, writing,
and acting. In her music video, "Bag It Up", the phrase
"Girl Power" was transformed into "Girl Powder",
a product that transforms any male into an obedient servant. The
Cheetah Girls also sing a song of the same name in the first Disney
Channel Original Musical The Cheetah Girls. Some have suggested
that the phrase "Girl Power!" mirrored the growing interest
in popular culture in "The Girl" during the late 1990s.
This interest was further reflected in the development of the
academic discipline, Buffy studies. Professor Susan Hopkins, in
her 2002 text, Girl Heroes: the New Force in Popular Culture,
suggested a correlation between Girl Power, The Spice Girls, and
female action heroes during the end of the 20th century. Hopkins
explores the roles of Britney Spears; supermodels; Lara Croft;
Xena; the Charlie's Angels of the 2000s; Sabrina, the Teenage
Witch; Mulan; Charmed; The Powerpuff Girls; and Buffy in relation
to the phrase, girl power.A few scholars suggested a specific
link with third-wave feminism. |